Marketing

Augmented reality combines the real world with the virtual world and is a marketing tool more small businesses are taking a look at. This guest post discusses some ways a small business owner can utilize augmented reality.

Social media can be a great marketing tool, when used correctly. The problem becomes how to track the conversation about your company across various social media platforms. Learn how to make this process a fairly simple one.

Find out how to use site acceleration and other techniques to increase your business’s conversion rate at early points in the sales funnel!

A lot of small businesses use Google’s AdWords as a way to generate traffic to their websites. Here are some tips on how to best utilize your PPC (pay per click) budget and how to optimize your AdWords campaigns.

One of the most expensive parts of operating a small business is acquiring customers, so don’t you think you should be doing all that is possible to retain the ones you already have? Here are some tips on how to use online marketing endeavors to retain your precious customers.